CONSUMER-MARKETING | RETENTION

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.

A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.