CONSUMER-MARKETING | RETENTION

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

Try these four musts to improve ROI with influencer marketing.

The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The state of loyalty marketing indicates there's plenty of work to be done. Here's a run down to reinvent the customer experience.

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.