CONSUMER-MARKETING | RETENTION

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.