CONSUMER-MARKETING | RETENTION

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

Gleaning usable, actionable data and insights from experiences can crack the code on consumer behavior and improve live experiences—every single time.

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.