CONSUMER-MARKETING | RETENTION

soccer sports sponsorships

Evaluating Sports Sponsorship Impact: 3 Tips

|  by Brian Foley

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

GDPR

GDPR: 3 Tips for Compliance

|  by Ben Jackson

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

CCPA California

CCPA: Consider It a Blessing, Not a Burden

|  by Jonathan Lacoste

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.