The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
How the company transitioned to a points-based loyalty offering for customers.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Supply-related trends in digital marketing that the industry should be watching.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
How brands in the the direct-to-consumer marketing space can move beyond social media.
CMO of game developer Scopely says performance marketing is about more than mathematics.
Marketing industry heavyweights who caught our eye this year.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
Click here to view the 2023 winners!