CONSUMER-MARKETING | RETENTION

Sweeping the Nation

|  by Chief Marketer Staff

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

Sweep Surprises

|  by Chief Marketer Staff

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Game Commentary

|  by Chief Marketer Staff

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'

United’s Taste Test

|  by Chief Marketer Staff

United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

General Mills Plays Games

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

HSN Plays Games

|  by Chief Marketer Staff

The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!