CONSUMER-MARKETING | RETENTION

Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.

Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.

could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part

IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly