CONSUMER-MARKETING | RETENTION

Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los

In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest.

KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time

Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants

Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,

Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with

After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald's is surveying

Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The

Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what

Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting