CONSUMER-MARKETING | RETENTION

The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Don't get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint