CONSUMER-MARKETING | RETENTION

A Numbers Game

|  by Chief Marketer Staff

could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

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