CONSUMER-MARKETING | RETENTION

Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark's holiday sweeps lets you be a star

American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers

WHAT KID, DREAMING OF BECOMING a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage? That's the premise for a new

The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese's Great Sandwich Recipe

McDonald's Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According

Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of

Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics' hot-rod talent to Yoo-hoo's irreverent

MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day

U.S. soldiers stationed in the Middle East get a special promo featuring Burger King. The foodservice operations of the Army & Air Force Exchange Service

What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new