CONSUMER-MARKETING | RETENTION

A Numbers Game

|  by Chief Marketer Staff

could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Your Vitamin Chews

|  by Chief Marketer Staff

IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

Flour Arrangement

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly