CONSUMER-MARKETING | RETENTION

Sweeping Up

|  by Chief Marketer Staff

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

SWEEPS HAT TRICK

|  by Chief Marketer Staff

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

AFP Settlement Approved

|  by Chief Marketer Staff

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

AFP Goes Bankrupt

|  by Chief Marketer Staff

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Sweeping Reform

|  by Chief Marketer Staff

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators

Sweeping the Nation

|  by Chief Marketer Staff

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

Sweep Surprises

|  by Chief Marketer Staff

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Chief Marketer Videos

by Patty Odell

Ashley Schacher, Director, Events & Sponsorships, Pernod Ricard, on why it makes sense for big brands like MasterCard to stick with campaigns that work. #PROMONext

	
        

PRO Awards

	
        

CHIEF MARKETER 200