CONSUMER-MARKETING | RETENTION

Hostess, DC Comics Draw Hero Sweeps

Interstate Bakeries Corp.'s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

A Star is Born

|  by Chief Marketer Staff

WHAT KID, DREAMING OF BECOMING a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage? That's the premise for a new

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!