CONSUMER-MARKETING | RETENTION

Houlihan's Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and ...

Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored ...

Following the huge success of American Idol text message voting, AT&T Wireless has brought the mobile phone technology to both McDonald's and Kellogg's for two promotions starting this summer. Beginning this week, more than 250 million McD's food bags ...

MasterCard International and Blockbuster have kicked off a nationwide sweepstakes, Weekends Matter More at Blockbuster, in support of the national launch of the Blockbuster Movie Pass. Consumers who use their MasterCards at participating Blockbuster ...

The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches ...

Unilever touts dirt in an on-pack and online contest for Wisk that stars baseball great Cal Ripken, Jr. The June-through-October promo lets local communities collect on-pack points and the "team" with the most points at the end of the effort wins a ...

Yahoo! Finance and HP are teaming up at the U.S. Open in Southampton this weekend to offer golfers a chance of winning a new Hummer H2 by scoring a hole in one. The two companies will take over The Southampton Driving Range on Saturday and Sunday and ...

Dasani has teamed with Lance Armstrong in two promotions tied to his attempt at winning a sixth Tour de France this summer. This month, the Go for Six instant-win game offers participants a one-in-six chance at winning some Armstrong related prizes each ...

Baja Fresh is using a sweepstakes to promote the release of the film The Terminal. The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh ...

Hormel Foods is running a summer-long radio promo for its Kid's Kitchen microwave meals that encourages kids to read. The effort, called School's Out Make a Splash with Kid's Kitchen, uses on-air and in-store ads sending kids to ...