Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.
Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to
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