How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
How the brand increased conversion rates by taking upper-funnel data into account.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Lessons learned from Stop & Shop’s early-adopter approach.
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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