3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.
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Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.
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