CONSUMER-MARKETING | DATA-ANALYTICS

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Five common challenges marketers face today and how AI can help.

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.

These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

Here are four things that could improve if marketing approached things from a science-first perspective.

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.