CONSUMER-MARKETING | DATA-ANALYTICS

Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?

Check out our Top 10 most widely read articles from June in case you missed them.

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.

Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.