CONSUMER-MARKETING | DATA-ANALYTICS

Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.