Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
How marketing and PR can work together on integrated, AI-driven strategies.
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Click here to view the 2023 winners!