CONSUMER-MARKETING | DATA-ANALYTICS

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

Three ways brands can implement technology to help streamline and control the customer experience.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

New and overlooked social media features for B2B marketers to consider.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.