The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
CONSUMER-MARKETING | DATA-ANALYTICS
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
