CONSUMER-MARKETING | DATA-ANALYTICS

Brand marketers discuss the challenges and opportunities top of mind in 2020.

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

A sound data management strategy is critical as the landscape becomes more complex.

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.