Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.
CONSUMER-MARKETING | DATA-ANALYTICS
Global Advertising & Marketing Revenues Set to Grow 5.5% to $1.3 trillion
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
More than Checking a Box: Injecting Real Transparency into Customer Experience
The customer experience is no longer just a check box—here's why.
How CMOs Can Comply With California’s New Data Privacy Law
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."
Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Incredible Articles: Our B2C Marketing Top 10 for June
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
