CONSUMER-MARKETING | ACQUISITION

LG Mobile Phones will be the featured sponsor of Olympus Fashion Week to be held this month in Manhattan. To kick off the week's events—Sept. 18-15—LG is sponsoring a contest for designers from the Katherine Gibbs design school in New York City. ...

EBay has opened a college bookstore and is taking the news to students on campus as well as at concerts, movies and the mall. The College Superstore at www.ebay.com/college offers 45% off the list price of textbooks. Thirty campus screenings of Will ...

Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of ...

Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac 'N Cheese Flavored Cheez Doodles. The "Hey America!" sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the ...

Hilton HHonors is giving its members a chance to see football's biggest games of the season with a pair of sweepstakes. Members using a Visa card at any U.S. Hilton Family hotel or to book online at www.hiltonhhonors.com will earn 500 HHonors bonus ...

Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series' 25th anniversary ...

Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore ...

Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by ...

Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker's new line of laser tools. Black & Decker's Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. ...

Radio Disney apparel is hitting the shelves of Kohl's Department Stores just in time for back-to-school. A Kohl's shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the ...