CONSUMER-MARKETING | ACQUISITION

ALLTEL & Motorola Launch Super Bowl Sweeps

|  by Chief Marketer Staff

ALLTEL and Motorola kicked off the TXT2Win MVP Sweepstakes with a $1 million prize to be awarded to one of five winners selected to attend Super Bowl XXXIX in ALLTEL Stadium at Jacksonville, FL, on Feb. 6, 2005. In addition, thousands of other ...

Cingular Wireless Teams with ABC Sports & ESPN

|  by Chief Marketer Staff

Cingular Wireless is teaming up with ABC Sports and ESPN this college football season to give fans the power to choose the All-America Player of the Week. The Cingular Wireless/ABC Sports All-America Player of the Week and Player of the Year will be ...

Old El Paso Asks Kids to Stuff It

|  by Chief Marketer Staff

General Mills touts a new Old El Paso dinner kit with a recipe contest for kids. The Stand 'N Stuff Contest asks kids to submit taco recipes using the new Stand 'N Stuff taco shells. Grand prize is a family trip to Walt Disney World; four finalists win ...

Gillette Sending Winners to Stadium

|  by Chief Marketer Staff

The Gillette Co. has launched an online nationwide consumer sweepstakes that will offer one lucky football fan and three guests the opportunity to experience Gillette Stadium like VIPs for a weekend, including behind-the-scenes access before, during and ...

Tylenol Maker Settles with NY AG Over Sweeps

|  by Chief Marketer Staff

The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company's sweepstakes. McNeil Consumer and Specialty ...

Nestea Rolls Snowman with Web site, Tour

|  by Chief Marketer Staff

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music ...

Airlines Use Sweeps to Get People Up and Away

|  by Chief Marketer Staff

Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts. Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks ...

The Travel Channel Reaches Out to Hispanics

|  by Chief Marketer Staff

The Travel Channel and Time Warner Cable are joining together for a new educational and promotional campaign designed to inform Spanish-speaking students about what's cool in their local communities. Running throughout October, the campaign My Hometown ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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