CONSUMER-MARKETING | ACQUISITION

FOX Launches Online 24 TV Series Game

|  by Chief Marketer Staff

FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game's sponsor. ...

Dunkin’ Donuts Offers Rechargeable Card

|  by Chief Marketer Staff

Customers soon won't be left scrambling for change when their buy a cup of coffee or their favorite treat at Dunkin' Donuts. Dunkin' Brands, Inc. has developed a new stored value card to ease consumers' purchasing experience at Dunkin' Donuts retail ...

Arby’s Recalls Oven Mitt Premiums

|  by Chief Marketer Staff

Arby's has recalled oven mitts sold as premiums in its restaurants, even as its Oven Mitt character stars in a photo contest for the restaurant chain. The mitt premiums—modeled after Arby's iconic Oven Mitt spokescharacter—were part of a fundraiser for ...

McDonald’s, Sega Sweep Happy Meals

|  by Chief Marketer Staff

McDonald's Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega's gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds ...

Hallmark Channel Sponsors “Mysteries” Sweep

|  by Chief Marketer Staff

The Hallmark Channel is giving mystery buffs and amateur detectives a chance to guess 'who-dunit' and win $10,000 via a new watch-and-win sweepstakes. The Hallmark Channel Mystery Movie Sweepstakes, which kicks off Jan. 7, lets viewers piece together ...

Amstel Light to Sponsor Freeskiing Tour

|  by Chief Marketer Staff

Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, ...

Parker Brothers Puts DVD Game on Tour, Sweeps

|  by Chief Marketer Staff

Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, ...

Hallmark Channel Sponsors Holiday Sweeps

|  by Chief Marketer Staff

Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store ...

Oracle Sweeps Sends Winner to Space

|  by Chief Marketer Staff

It's out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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