CONSUMER-MARKETING | ACQUISITION

A Numbers Game

|  by Chief Marketer Staff

could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

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