CONSUMER-MARKETING | ACQUISITION

Kellogg Extends Smart Start

|  by Chief Marketer Staff

Kellogg Co. rolls out Smart Start Healthy Heart cereal this month, timed to Heart Health Month. Kellogg supports the cereal line extension with a "Simple Start to a Healthy Heart" program tied to the Pennington Institute for Health and Wellness. A ...

French’s Mustard Bags Recipe Contest

|  by Chief Marketer Staff

Reckitt Benckiser invites brown-baggers to vie for lunch with Sarah Ferguson, Duchess of York. A recipe contest for French's GourMayo flavored mayonnaise will award a trip for the winner and two friends to lunch with the Duchess in New York City. ...

Suave Readies Pop-Up Salons

|  by Chief Marketer Staff

Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave "Can You Tell?" Studio salons are open for five days in New York (two days each in ...

MGM Sponsors ‘Mother of All Contests’

|  by Chief Marketer Staff

Baby prognosticators unite! MGM Television is sponsoring a one-of-a-kind contest for fans of the hit sci-fi show Stargate SG-1 to predict the exact time and date series' star Amanda Tapping will give birth to her first child. And the fan that makes the ...

Dr Pepper Tour Supports Under the Cap Game

|  by Chief Marketer Staff

Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? "Enjoying the smooth, rich taste of Diet Dr Pepper is a ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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