CONSUMER-MARKETING | ACQUISITION

Tejada Hits a Homer for Century 21 Contestant

|  by Chief Marketer Staff

Paula Bowen of Renton, WA, may have never heard the name "Miguel Tejada" until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a ...

Campbell, NBC Give Contest an On-Air Twist

|  by Chief Marketer Staff

Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams' third season this fall: ...

Pfizer Signs $1 Million Ad Buy with Radio Disney

|  by Chief Marketer Staff

Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener ...

Coke Promo Worries Military Brass

|  by Chief Marketer Staff

Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on ...

Ostrich brain size?

|  by Chief Marketer Staff

Did you know that an ostrich's brain is smaller than its eye? That's just one of the interesting facts you never knew you wanted to know that can be discovered

Orbitz Launches Summer of Rock Promotion

|  by Chief Marketer Staff

In celebration of rock 'n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country's music landmarks. The Summer of Rock promotion can be found at ...

Game Show Network Sends Viewers to Sin City

|  by Chief Marketer Staff

To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered ...

Sony Pushes Mega Spider-Man 2 Promotions

|  by Chief Marketer Staff

Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel's premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has ...

Taco Bell Gives Away Gas in 12 Markets

|  by Chief Marketer Staff

With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the ...

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.

	
        

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CHIEF MARKETER 200