CONSUMER-MARKETING | ACQUISITION

Showtime Dangles Toys

|  by Chief Marketer Staff

Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through

Scholar Athletes

|  by Chief Marketer Staff

No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200