CONSUMER-MARKETING | ACQUISITION

Yahoo Promoting New Service with Trips to Anywhere

|  by Chief Marketer Staff

To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo's re-launched Yahoo Messenger with ...

CBS Drives Daytime Viewership Via Wedding Promo

|  by Chief Marketer Staff

CBS Daytime is extending a personal invitation to consumers to the wedding of the yearGuiding Light characters Gus and Harley's weddingto build excitement around the soap opera storyline. "We felt that we had another strong story in the position ...

Samsung Leveraging Sponsorship of B.B. King Tour

|  by Chief Marketer Staff

Samsung Electronics is leveraging its sponsorship of B.B. King's 80th Birthday Tour with a sweepstakes that will be held in each market where the legendary bluesman performs. The Samsung DuoCam Sweepstakes will travel with the B.B. King Blues Festival ...

NetZero Launches Daily Sweepstakes for Users

|  by Chief Marketer Staff

Internet service provider NetZero has launched a sweepstakes that gives its users a chance to win cash for trying out a new element of its high-speed service. The company will give away $3,000 a day during August and September in the Instant On! Instant ...

Fisher-Price Kicks Off Birthday Sweeps

|  by Chief Marketer Staff

Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy's Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration ...

Coca-Cola Debuts Sugar Free Full Throttle

|  by Chief Marketer Staff

Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it's latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few ...

Chase Sweeps Dangles $1 Million Prize

|  by Chief Marketer Staff

Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there's a catch: The consumer chosen at random must serve a tennis ball and have it hit a ...

Will Work for Beer

|  by Chief Marketer Staff

Picture The Apprentice set in a glacier field instead of a boardroom, and you've got a glimpse of Alaskan Brewing Co.'s marketing plan. The brewery has

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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