CONSUMER-MARKETING | ACQUISITION

Jones Soda and Nintendo Team to Capture Teens

|  by Chief Marketer Staff

In a search for teen soda sippers and gamers, Jones Soda Co. and Nintendo of America are out with an under-the-cap sweepstakes that dangles plenty of entertainment. Labels on Jones Soda include information on the promotion and the bottles are topped ...

Chevrolet Presenting MLB’s All-Time Latino Team

|  by Chief Marketer Staff

Chevrolet is leveraging is sponsorship of Major League Baseball by presenting the league's first-ever all-time Latino team, and will award one voter a trip to this year's World Series to see the official unveiling of the team. As part of the Chevrolet ...

Sorrento and Precious Cheese Pedal National Sweeps

|  by Chief Marketer Staff

To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento's "Smart Snack on Wheels" promotion will give away a 26-inch High Timber ...

Quaker Maid Rolls Out Holiday Recipe Contest

|  by Chief Marketer Staff

Spicy? Swedish? Sweet? Creative cooks can decide how to best present their dishes for the Meatball Mania Holiday Recipe Contest hosted by Quaker Maid Meats and West Bends Housewares. Chefs are asked to use frozen Mama Lucia Meatballs from Quaker Maid ...

Ty Pennington TXT Sweeps Nets 71 Million Entries

|  by Chief Marketer Staff

A recent text-to-win sweepstakes by Alltel featuring Trading Spaces star Ty Pennington and a $1 million grand prize received more than 71 million entries from over 600,000 Alltel existing and new subscribers. The sweepstakes, which ran from April 15 to ...

LeapFrog Debuts ‘No Ordinary Pen’ with Contest

|  by Chief Marketer Staff

LeapFrog Enterprises is giving consumers a new reason to surf the Web, launching an interactive Web site to showcase its first ever tween product— Fly pentop computer. Like its name, the Fly pentop computer resembles an ordinary pen, but works as a ...

HSBC Using Game Show Theme to Draw Business

|  by Chief Marketer Staff

In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, ...

AOL Sweeps Tied To Goods Seized From Spammer

|  by Chief Marketer Staff

America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer's Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of ...

Lily of France Launches ‘Match’ Campaign

|  by Chief Marketer Staff

Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O'Connell, star of ABC's The Bachelor. The campaign supports the launch of the Lily of France True Match ...

Sweeps Winner’s Name To Appear on a Satellite

|  by Chief Marketer Staff

EchoStar Communications is putting its own twist on a sweepstakes trend that gives the winner a trip to outer space. EchoStar and its DISH Network satellite television service's Reach for the Stars Sweepstakes will place the winner's name permanently on ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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