Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on "mart") to PetSmart (emphasis on "smart"). The PetSmart ...
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station's Vanderbilt Hall, showcasing the magazine's single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today ...
To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by ...
The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will ...
The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are
Xbox 360 will be one of the most sought after products this holiday season. So it's no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next ...
At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump. Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive ...
Dollar Rent a Car is giving consumers something to celebrate as it marks 40 years of services with a sweepstakes, in which one grand-prize winner will take home 2006 Dodge Charger. Consumers can enter the 40th Anniversary Sweepstakes online at ...
The first U.S. municipality to legally and permanently change its name to "Dish" could be a hero among its residents. That's because EchoStar Communications, parent company of the DISH Network, will give all the households in that community free ...
Are you ready for some football? Burger King Corp. this week breaks its first— promotion to leverage its sponsorship of the National Football League with a sweepstakes, tournaments and other football-themed offers. To kick off the NFL Your Way ...
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