Domino's Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. ...
Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they'd do with a magic wand. Grand prize is $25,000, as well as $20,000 ...
Mcdonald's Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest ...
Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the ...
The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble's Swiffer Wet Jet ...
Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand's ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and ...
As part of effort to show its employees there's more to McDonald's Corp. than cooking French fries, the company launched a new TV spot and singing competition to help inspire current employees and recruit new ones. The "My First" TV spot, which broke ...
The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions ...
To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a ...
Online retailer Bluefly hired Spiegel Catalog veteran Brad Matson as CMO. Matson will oversee all marketing and communications for Bluefly's high-end apparel Web site. He had been senior VP-advertising and brand communications at Spiegel, where he ...
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