CONSUMER-MARKETING | ACQUISITION

Online travel company Orbitz is taking flight with a sponsorship on The Weather Channel, launching a four-week sweepstakes that will award a grand-prize trip to a weekly featured destination.

Cartoon Network is back with its annual holiday toy give-away offering the chance to kids to win a truckload of Hasbro toys. But there's a catch: Entrants have to act fast. Tommy and Tara, who host Cartoon Network's popular Friday kids' programming ...

Just in time for the holidays, Court TV is giving viewers something to dream about— trip to a private villa in Jamaica. The network is launching its first-ever holiday sweepstakes, which will send one grand-prize winner to Half Moon Bay in Jamaica with ...

Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.

The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.

To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a ...

Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale "A Treasure's Trove," ...

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry ...

Procter & Gamble's Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand ...

Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed "SMS & Win Miles," put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. ...