CONSUMER-MARKETING | ACQUISITION

Alltel Customers Mobilize Love Letters

|  by Chief Marketer Staff

Wireless telecommunication giant Alltel is hoping to spread some love just in time for Valentine's Day. In its Postmarked with Love Valentine's Day Sweepstakes customers can create Fujifilm mobile postcards with their camera phones by selecting a ...

Buick Launches Lucerne with Tiger Woods Sweeps

|  by Chief Marketer Staff

To help launch its new vehicle, the Buick Lucerne, Buick has kicked off the 2006 PGA Tour season with a sweeps tied to Tiger Woods. The stakes are high as one fan will win a Lucerne each time Tiger Wood finishes first at 2006 PGA tour events, which ...

Oil of Olay Sweeps Touts New Body Wash

|  by Chief Marketer Staff

Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil's "O" at the opulent Bellagio hotel and casino. The ...

Fox Soccer Channel Kicks off Sweepstakes

|  by Chief Marketer Staff

Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the "Ultimate Chelsea Fan." The promotion also celebrated Barclays English Premier League champion Chelsea FC's 100-year ...

AOL, GSN Team for Blackjack Promo

|  by Chief Marketer Staff

American Online is teaming up with GSN, the network for games, to design a blackjack Web page for AOL.com. Under the partnership, the blackjack hub at AOL.com/Blackjack will offer free Blackjack game play and tips from pros. The site is expected to ...

NASCAR, The Kellys Offer Sweepstakes to Race

|  by Chief Marketer Staff

SportsBlast, the production company responsible for The Kellys, an animated series featured on NASCAR.com, will award a fan with a trip for four to the 2006 Daytona 500. The winner will receive tickets to the Feb. 19 race, as well as tickets to ...

Chrysler Launches Virtual Film Competition

|  by Chief Marketer Staff

A 2006 Sundance Film Festival is the perfect locale for Chrysler to launch a film competition, in which contestants can vie for a Chrysler Crossfire. Starting Friday, the carmaker will launch Chrysler in The Movies: Virtual Film Competition with ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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