Providian and Visa Dangle NASCAR Trip

|  by Chief Marketer Staff

Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker ...

Kohl’s Awards Michelle Branch Concert

|  by Chief Marketer Staff

Kohl's Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it's a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their ...

MasterCard Woos Freshmen at Bed, Bath & Beyond

|  by Chief Marketer Staff

MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). ...

Starz Wants Viewers to Put On Their Dancing Shoes

|  by Chief Marketer Staff

In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to to compete and ...

Best Buy Launches Free Fantasy Football Game

|  by Chief Marketer Staff

Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment ...

American Airlines Launches HP Vacation Sweeps

|  by Chief Marketer Staff

American Airlines is launching a summer sweeps with Hewlett-Packard to help consumers capture vacation memories. From now through Aug. 15, customers can register at for chances to win up to 50,000 AAdvantage bonus miles, as well as HP ...


|  by Chief Marketer Staff

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

Kids’ Contest Focuses on Hometowns

|  by Chief Marketer Staff

To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what's cool where they live. After students have learned what makes their hometown ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.