CONSUMER-MARKETING | ACQUISITION

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.

Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.

Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.

American Airlines is celebrating its 80th anniversary with a sweepstakes award a trip for one winner and nine guests to the Bahamas. Starting Feb. 1, consumers can enter the Family Reunion sweepstakes by completing an entry form at Family.whyyoufly.com. ...

EBay is running an online contest that gives new parents a makeover, using only goods bought on eBay. The "eBay and Real Savvy Moms Baby Dream Room Contest" will give $2,500 to each of six finalists to redecorate a room, then let consumers vote on the ...

Starz Entertainment Group is dangling a $4,000 sweepstakes reward to the viewer who correctly chooses this year's Academy Award winners. Starting Jan. 31, when the Oscar nominees are announced, viewers choose their favorites for the top six categories ...

The entertaining game of musical chairs is back, but this time one winner will walk away with a 2006 Dodge Ram.

Papa John's is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite teamthe chance to win free pizza.

GoDaddy.com, one of the top online registrars of domain names, is giving new meaning to employee rewards and loyalty. The Scottsdale, AZ-based company has given away $750,000 to employees via rewards, bonuses and prizes above its standard salary and ...

The Hallmark Channel is out with a new holiday sweepstakes that dangles a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. Starting Jan. 27, consumers can register at Hallmark Channel's Web site or make an ...