1800CheapSeats Launches Re-branding Sweepstakes

|  by Chief Marketer Staff

Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB's wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. ...

GameRiot Video Game Festival Hits the Road

|  by Chief Marketer Staff

GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in ...

NBC and AT&T Wireless Offer Olympic Content

|  by Chief Marketer Staff

NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to ...

’61 Olds Used as Bait to Catch Yahoo! Customers

|  by Chief Marketer Staff

A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...

Scholastic Runs Trans-Atlantic Contest

|  by Chief Marketer Staff

Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids' trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a "Three Wishes for the World" ...

A New Recipe for Watch-and-Win Sweeps

|  by Chief Marketer Staff

Wells' Dairy is hosting an online "talent search" sweepstakes touting its Blue Bunny ice cream. Consumers go to to register for its "iScream Team" and watch a 2.5-minute Webisode of six "contestants" in the fictitious talent search. ...

Gillette Picks an Irresistible Face

|  by Chief Marketer Staff

Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most "completely irresistible" from more than 1,200 entrants a Gillette Co.'s sweepstakes. The Irresistible ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.