Kids’ Contest Focuses on Hometowns

|  by Chief Marketer Staff

To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what's cool where they live. After students have learned what makes their hometown ...

While You Were Out Offers up a Dream Room

|  by Chief Marketer Staff

TLC is helping lucky homeowners upgrade their spaces with the Win While You're Out sweepstakes beginning Sept. 13. TLC and partnering affiliates will give consumers nationwide the opportunity to win a $10,000 grand prize to turn an ordinary room in ...

NASCAR Teams With Cartoon Network

|  by Chief Marketer Staff

NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg's and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their ...

RadioShack Dangles Universal Orlando

|  by Chief Marketer Staff

RadioShack is sending 140 lucky winners on free trips to Universal Orlando as part of a July sweepstakes to drive in-store traffic. From now through July 29, customers can visit any participating RadioShack store and pick up a registration form or visit ...

WGN Sending Fans to Wrigley

|  by Chief Marketer Staff

Superstation WGN has launched the Boys of Summer Sweepstakes, a promotion that awards all-expense paid trips to cable subscribers from around the country who can watch their hometown teams battle the Chicago Cubs at Wrigley Field. The contest is a fully ...

Tejada Hits a Homer for Century 21 Contestant

|  by Chief Marketer Staff

Paula Bowen of Renton, WA, may have never heard the name "Miguel Tejada" until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a ...

Campbell, NBC Give Contest an On-Air Twist

|  by Chief Marketer Staff

Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams' third season this fall: ...

Pfizer Signs $1 Million Ad Buy with Radio Disney

|  by Chief Marketer Staff

Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.