CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…
CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…
CM Weekly August 2, 2020 Consider this stat: According to a Chief Marketer survey fielded in February and then again in late April and May, the number of marketers who said budgets were increasing in 2020 dropped by 30 percent. It’s just one of the sobering statistics from our new COVID-19 Marketing Outlook. The research…
CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
CM Weekly July 19, 2020 Adaptation is the name of the game. As COVID-19 cases rise across the country, and communities begin to reverse decisions made to reopen certain businesses as a result, the need for marketers to devise innovative solutions to engage consumers within the confines of their own homes remains critical. Read how…
CM Weekly July 12, 2020 The world has become a lot more social while distancing. For scores of small- and medium-sized businesses, social media platforms have become the primary means of communication with consumers, customers and prospects during the COVID-19 pandemic. And those platforms have taken note. TikTok, for instance, is courting SMBs with a…
CM Weekly July 5, 2020 It’s time to get comfortable living under a microscope. It’s not just marketing messages that are under fire in today’s cultural climate. It’s entire organizations. And in this particular moment—and perhaps extending far longer than that—the spotlight is on companies’ diversity and inclusion policies. That reflects your marketing strategy and…
