CM Weekly November 15, 2020 Winter is coming for marketers, in more ways than one. Amid the second wave of COVID spikes, budget adjustments that reflect ongoing business realities will continue to play out. (Anyone else wish “Game of Thrones” was still on? It’s going to be a long haul.) In the case of martech,…
CM Weekly November 8, 2020 How’s everyone’s stress level this week? Off the charts? We thought so. Let’s shift gears from politics and the election to something a little less uncertain: holiday shopping. Of course, the manner in which consumers shop has shifted. Let’s take a look. According to Periscope by McKinsey’s new report, “2020…
CM Weekly NOVEMBER 1, 2020 The holiday shopping season is nearly upon us—and a whole lot of it will be happening online this year. Abobe predicts that online holiday sales in the U.S. will hit $189 billion, which is a 33 percent increase year-over-year. No surprise that it’s on the rise, of course, given the…
CM Weekly October 25, 2020 We asked three CMOs—from Cigna, First Entertainment Credit Union and Papa Murphy’s—what trends marketers should be paying attention to right now. And customer experience, social media marketing and an enhanced focus on data and analytics topped the list. Read about why this trio believes that these trends and strategies stand…
CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
CM Weekly October 11, 2020 Launching a brand is exceedingly complex. Add a pandemic, and the stakes are even higher. Resonating in the marketplace—one that’s been drastically altered by unforeseen events—is critical. “The longer this virtual world goes on, the more there is a need for data on how brands resonate in the market. Every…
CM Weekly October 4, 2020 Marketing moms deserve a shout-out. Wouldn’t you agree? Introducing Chief Marketer’s inaugural “Market Like a Mother” program: an annual showcase of outstanding female marketers who are leading their teams and their families. Because despite this year’s unprecedented challenges, we couldn’t think of a better time to celebrate and recognize the…
