CM Weekly Email Newsletters

CM Weekly 9.26.21

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

CM Weekly 9.19.21

CM Weekly September 19, 2021 When it comes to telling more inclusive stories, there simply are no shortcuts. For brands to hit the mark, they must listen to audiences proactively and with genuine curiosity. It’s one key takeaway from a conversation with Amazon Prime Video & Studios Global CMO Ukonwa Ojo, who spoke at the…

CM Weekly 9.12.21

CM Weekly September 12, 2021 Chief Marketer is well into its second year of fanning industry flames through our Brands on Fire and Marketers on Fire content series, showcasing some of the world’s most innovative bands and executives making all the right moves. So as we head into fall, let’s take pause and highlight some…

CM Weekly 8.29.21

CM Weekly August 29, 2021 To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of this week, it surpassed one…

CM Weekly 8.22.21

CM Weekly August 22, 2021 The rumors are true: The print version of the Ikea catalog is no more. The furnishings retailer will publish what it’s describing as a tribute to the iconic book in the fall to commemorate the catalog’s 70th anniversary, but other than that, it has terminated what had been one of…

CM Weekly 8.15.21

CM Weekly August 15, 2021 Salesforce released its State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital transformation accelerated by the pandemic factored heavily into the research. But the extent to which the transformation occurred was surprising to the report’s…

CM Weekly 8.8.21

CM Weekly August 8, 2021 Popeyes may have started the chicken wars back in the summer of 2019, but now it means to end them. Sort of. The QSR brand, whose chicken sandwich became a massive sensation when it launched two years ago, dropped a new product last month—chicken nuggets—as a declaration of peace and…