CM Weekly March 24, 2019 Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired. It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that…
CM Weekly for the week of March 17, 2019 Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe. Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in…
CM Weekly for the week of March 9, 2019 Got time for a chat? Great, because this week we’re talking about ways marketers are sparking conversations. They may not be having the best season, but the LA Kings are hitting their goals for stemming season ticket holder churn. Read how real-time modeling is helping the…
CM Weekly March 1, 2019 Hope you’ve got your popcorn and Sno-Caps handy, because this week, we’re talking movies. “Captain Marvel” flies into theaters March 8 (we’ve already got our tickets), and web dev platform Wix is hitching a ride on her superheroic coattails. We’ve got the scoop on how the brand partnered with Marvel…
CM Weekly for the week of February 24, 2019 Happy weekend, friends. In this week’s marketing roundup we’re taking a closer look at a few enterprising brands that are shaking up the industry with their unconventional approaches. Get ready to steal some of these ideas. First up, we’re proud to present our newest annual…
CM Weekly for the week of February 17, 2019 Hello, and welcome to our weekly dispatch of all the most thought-provoking marketing trends and campaigns on our radar. This week, we’re loving what John Hancock is doing with its new “The Long Game” campaign featuring NFL rookies talking about their long-term goals and passions outside…
CM Weekly February 14, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…
