CM Weekly July 17, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…
CM Weekly July 12, 2022 Dozens of media and tech brands activated at the Cannes Lions International Festival of Creativity last month, from big tech on the beach to adtech along yacht row to pop-ups from newcomers along the Croisette, each looking to make a splash during the festival’s first in-person experience since the start…
CM Weekly July 10, 2022 Dozens of media and tech brands activated at the Cannes Lions International Festival of Creativity last month, from big tech on the beach to adtech along yacht row to pop-ups from newcomers along the Croisette, each looking to make a splash during the festival’s first in-person experience since the start…
CM Weekly June 28, 2022 The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line:…
CM Weekly June 26, 2022 The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line:…
CM Weekly June 20, 2022 “Businesses talk a lot about digital retailing wanting to ‘provide an Amazon-like experience.’ However, consumers still want to see, touch and try out many things on their wish list before making a purchase.” —Bard Edson, CMO of CDK Global The above insight rings particularly true with big-ticket, emotionally-charged experiences like…
CM Weekly June 19, 2022 “Businesses talk a lot about digital retailing wanting to ‘provide an Amazon-like experience.’ However, consumers still want to see, touch and try out many things on their wish list before making a purchase.” —Bard Edson, CMO of CDK Global The above insight rings particularly true with big-ticket, emotionally-charged experiences like…
