Channel | Social

Strug: Terror Threats Won’t Stop Gymnasts

|  by Chief Marketer Staff

NEW YORK—High-profile NBA players such as Detroit's Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don't expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. ...

Sony Sponsors Vans Warped Tour This Summer

|  by Chief Marketer Staff

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...

Wimbledon Meets Grand Central Station

|  by Chief Marketer Staff

NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station's Vanderbilt Hall into a replica of All England's Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis ...

Build-A-Bear At Bat for the Mets

|  by Chief Marketer Staff

Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 ...

Cat Lovers Go For Gold

|  by Chief Marketer Staff

While the world's best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America's Top Cat Lover. And instead of trying to run the fastest, jump the farthest ...

Dave & Buster’s Embarks on Mobile Tour

|  by Chief Marketer Staff

Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster's has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out ...

Eyes Have It

|  by Chief Marketer Staff

If a young college student has trouble remembering the color of his girlfriend's eyes, never fear. He won't be sent to the doghouse this time. Vistakono,

Anti-Smoking Campaigns Kick Off

|  by Chief Marketer Staff

Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour--truth Orange--designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco ...

Street Smarts

|  by Chief Marketer Staff

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

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