Channel | Social

Top Brands Gearing Up for NBA’s China Games

|  by Chief Marketer Staff

Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald's locations in China get a poster like the one above McDonald's, Budweiser, The Coca-Cola Co., Eastman Kodak ...

Hot Maximas Melting NY and LA

|  by Chief Marketer Staff

Nissan Motor Corp., USA is positioning its 2005 Maximas in live street scenes that will create an effect of an urban meltdown, causing nearby objects such as street lamps, trash cans and parking meters to appear to melt and droop. The company said the ...

Domino’s Doubles Up in NYC

|  by Chief Marketer Staff

Domino's Pizza pulled double-duty in New York City yesterday with a one-day, one-market blitz to support the national launch Doublemelt Pizza. Oct. 11 was officially dubbed "Domino's Pizza Double Day" by Manhattan Borough President C. Virginia Fields. ...

Nestea Rolls Its Snowman

|  by Chief Marketer Staff

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

Grocers Host Vegetarian Cooking Tour

|  by Chief Marketer Staff

Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with ...

Samsung Opens Virtual Showroom

|  by Chief Marketer Staff

Samsung Electronics America Inc. has opened a virtual showroom in New York City. The Samsung Experience, at The Shops at Columbus Circle in Manhattan's Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world ...

Avon Takes its Show on the Road

|  by Chief Marketer Staff

Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of ...

AFL & Army’s Boot-Camp Begins

|  by Chief Marketer Staff

The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High ...

Motorcycle HOF Going on Tour

|  by Chief Marketer Staff

The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling. The tour, presented in a custom-designed 53-foot transporter, will bring the ...

Kids Get Tutenstein Comic Books to Promote TV Show

|  by Chief Marketer Staff

Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part ...