Channel | Social

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

How marketers connected with consumers on Halloween during the COVID era.

Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.