Channel | ROI | Metrics

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

How B2B marketers are generating leads with the highest ROI.

Tips for creating mid-funnel marketing content that drives conversions.

A sound data management strategy is critical as the landscape becomes more complex.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.