Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
How a solid customer data hygiene strategy can help yield higher marketing ROI.
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
How brands can market on Amazon during the beginning, middle and developed business stages.
Pitfalls and insights on establishing social media KPIs.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
The effects of programmatic advertising's accelerated growth during the pandemic.
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
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