Live From AD:TECH Chicago: Consumer Attention is the New Currency
Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new “attention economy.”
Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new “attention economy.”
Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener ...
Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on ...
Did you know that an ostrich's brain is smaller than its eye? That's just one of the interesting facts you never knew you wanted to know that can be discovered
The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said
In celebration of rock 'n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country's music landmarks. The Summer of Rock promotion can be found at ...
To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered ...
Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel's premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has ...
With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the ...
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