Channel | Profiles & Campaigns

A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.

Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.

There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.

Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.

Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew.

Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders