We're just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff--Super Bowl marketing campaigns!
This week's Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria's Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what's happening across all things Super Bowl marketing. Check out this week's latest headlines here.
Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.
“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…