Channel | Profiles & Campaigns

St. Patrick’s Day Marketing Roundup

|  by Chief Marketer Staff

t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

2015 Oscars Round-Up

|  by Chief Marketer Staff

While the Super Bowl had brands spending megabucks to get their messages in front the year's biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.

McDonald's Lovin Campaign

McDonald’s CMO on “Lovin” Campaign

|  by Nathalie Tadena (WSJ)

McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


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