Channel | Profiles & Campaigns

Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.

AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.

As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.