Channel | Profiles & Campaigns

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride sharing. The brand’s fearless leader takes us inside the product launch.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.

The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.

In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.