Channel | Profiles & Campaigns

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.

Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

How 15 brands have approached holiday activations with experiences.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.

In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.

Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.