Mobile search-engine advertising technology is being introduced in Israel. Two firms Media Layers and Unisurf have formed a partnership to distribute personalized advertising to all subscribers of mobile technology in Israel.
DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.
Nokia, a Finnish manufacturer of cell phones and other mobile devices, has reached an agreement to acquire Boston-based Enpocket, a mobile advertising services firm.
Unable to find any high tech systems available on the market to assist him in this quest, Desai -- who about five years ago headed up Voxify, a developer of speech recognition technology for call centers -- decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.
Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group.
Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.
Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).
Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.
Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According…
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they…
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