Channel | Mobile

Gen Y Phones It In

|  by Chief Marketer Staff

A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

Blogmobile Hits New York Streets

Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination is rolling out a one-of-a-kind Blogmobile in which ...

Subway Taps Mobile Coupons

|  by Chief Marketer Staff

Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a ...

Crest Goes Mobile to Reach Gen Y in Social Settings

|  by Chief Marketer Staff

Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.