Channel | Mobile

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon

All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.

Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore

Fans of NBC's enduring “Law & Order” series can now assume all the principal roles in the crime drama, investigating, solving and prosecuting a murder case on their mobile phones.

American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.

LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.

Do you think there’s a lot of mobile phone marketing going on now? Wait until you see the near future.

Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.

It's no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they're facing in getting Americans to go mobile.