People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research
A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities.
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.
Carvel's Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. Consumers who text to 78247 will receive
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country.
More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.
A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8.
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