Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.
If you're reading this in the print edition of Direct, this article is not about you. But if you're scanning it online in one of several browser windows
Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.
Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc.
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”
Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas' first
Virgin Media Ltd. has been ordered to encrypt all portable or mobile devices which store and transmit personal information, following the loss of an unencrypted compact disc containing the personal details of more than 3,000 customers and prospects, according to the U.K. Information Commissioner
The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers
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