Channel | Mobile

The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott.

Mike Wehrs has been named as president and CEO of the Mobile Marketing Association (MMA).

Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.

Major shifts in social networking behavior and applications for marketers can be anticipated as use of social networking Web sites migrates from computers to mobile communications devices.

For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager

A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd.

Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.

Mobile marketers can hope that 2009 really, really will turn out to be “the year of mobile.” But a published forecast from the Pew Internet& American Life Project skips

Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”

Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.