Channel | Mobile

Mobile Service Provides Driving Directions

|  by Chief Marketer Staff

Unable to find any high tech systems available on the market to assist him in this quest, Desai -- who about five years ago headed up Voxify, a developer of speech recognition technology for call centers -- decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.

Office Depot Takes Its Marketing Mobile

|  by Chief Marketer Staff

Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.

Making the Mobile Optimization Call

|  by Chief Marketer Staff

Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According…

Putting Some “Global” in Local Mobile Search

|  by Chief Marketer Staff

With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they…