Why You Need to Target Manufacturing Workers on Social Media
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.
Other than a lot more privacy pop-up notices for consumers, what impact has GDPR really had since it went into effect last May?
Click here to view the 2023 winners!